From the expert: 4 ways to liven up your social media strategy

business strategy experts social media Apr 20, 2022

From our resident scholar and social media strategist Robyn Ewart Vanpee, founder of Bywood Media

Are you feeling stuck in a rut with your social media strategy? Are you finding that your posts are no longer generating the engagement you used to see? No matter what anyone says, the algorithm is not working against you. It is time to shake things up and try some new content types!                                                  

From infographics to videos, there is something for everyone. So what are you waiting for? Start experimenting with what your audience wants to see from you.

Infographics—graphic visual representations of data—are a great way to pack a lot of information into a visually appealing format. They are perfect for social media because they are easy to consume and share. If you want to get started with creating infographics, Canva is a great resource. There are thousands of templates out there, many for free, that you can use that are visually appealing to your audience.

Adding some video is another great option for content that is sure to capture your audience's attention. You can create videos that are educational, entertaining or both! If you're not sure where to start, try creating a quick how-to video or a behind-the-scenes look at your business. These are perfect for reels, IGTV, IG Live and stories. What matters is that you show up.

If you're looking for something a little more lighthearted, why not try incorporating some humor into your content? Funny memes and GIFs are always popular on social media, and they can be a great way to show your brand's personality. Just make sure that you're using humor that is appropriate for your audience and brand voice. 

Instagram has all sorts of fun features—use them! From polls to questions, they are all very underused, in my opinion. Play games with your followers and get them engaged. Host events and challenges. Start your own Spotify playlist and ask for contributors. Think outside the box. Don’t think too much about what your competition is doing. Your people are looking for what you are doing. This is your time to shine. 

No matter what type of content you choose to create, remember to keep your audience in mind. What do they want to see from you? What would they find valuable or entertaining? Keep these questions in mind as you brainstorm content ideas, and you're sure to come up with something that your audience will love.

Have you tried any of these content types before? What was your experience? Let me know over on Instagram.

Still, feeling stuck? Check out my guest episode with Lianne Kim on her Thinking Big Podcast for more social media inspiration! We talk about my social media trends predictions for 2021. They are still super relevant now, as I am all about focusing on foundations over flash and trends that have longevity. 

About the author:

Robyn Vanpee is a social media strategist and the founder of Bywood Media. She helps businesses breathe new life into their social media strategies. Her belief is that with the right content, you can achieve anything so long as you focus on what matters.

As a former educator and customer service expert with over two decades of experience Robyn is able to teach and train you to understand the strategies she implements on your accounts. 

One of Robyn’s most sought-after skills is her ability to bring a wide range of people together from within her large personal and professional network for mutually beneficial collaborations that tell interesting stories and convert into sales that benefit all parties.

Bywood Media is proud to be able to distinguish your client's story, craft it beautifully across multiple social platforms and create a strategic plan that, most importantly, converts. We do not “do vanity metrics.”

We look forward to discussing your content strategy needs today. For a free discovery call, go to and pick a time to chat now. 🤍⚡️

Photo by Oakwood Villager (@oakwoodvillagerphotos)

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