5 ways to tell your brand story through content
Jun 16, 2024
From guest blogger Dori Adams of shutter.b. Photo featuring Rachel Molenda, founder of The Reunion Party
In a world that is driven by digital marketing, businesses are constantly in need of creating content. It's what needs to be done to propel your business into culture, attract more clients and build advocates for your brand. But how do you do that with a voice that stands out in a sea of businesses vying for attention through content?
Well, to start, no one can say it like you. You are the story and voice of your brand, and you need to tap into that to show the world what makes your offering uniquely yours. Here are five things you can implement into your social strategy today to ensure your content tells a strong brand story.
Know your story
Before you can talk about your business, you need to understand what makes your brand unique and why your business exists so that you can consistently reflect this through your content. Determine the values that guide your business and what’s important to tell your audience so that they understand how you can help their lives thrive.
Know your audience
The effectiveness of your content will heavily depend on how your story translates into content for your audience. As much as you need to understand your story, you equally need to understand what’s important to them to deliver content that resonates and matters, gets their attention and keeps them engaged.
Visual storytelling
A picture says a thousand words. Content that features your business says a million. Showing your face, your offering, your clients through visuals such as reels, behind-the-scenes, and photos is the most compelling way to draw audiences in and create a much deeper understanding of your story.
Consistency
No matter where you’re showing up or the objective of the piece of content, it is critical that you are consistent with what you’re putting out. No matter if the content is centred around your offering, team members, client testimonials, inspiration, or leaning into that recent trend, you want to ensure your story is always coming from the same voice.
Be authentic
People want to know the founder, the mission of the business, the vulnerabilities and challenges, and how you’ve overcome them. Authenticity builds trust to attract, engage and convert customers, and there's no better way to do this than through content that illuminates the truths behind your business, its clients, and what you’re offering the world.
So, to sum it all up, when we’ve heard for years content is king, this statement has never rang more true than today with the rise of social media and digital marketing demands. While yes, it's harder than ever with everyone in the rat race trying to rise above and stand out on social media, the one thing you need to continue to hold onto as your north star is that you have a story that deserves to be told and no one can tell it as you can! Be clear on your story, be consistent when telling it, and make sure you have fun while doing it!
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Dori Adams is a seasoned advertising executive with over 15 years of experience working with globally recognized brands. During her successful tenure in advertising, she honed her skills in strategic brand management, creative storytelling, and impactful marketing campaigns. Drawing from her extensive background, Dori has transitioned her expertise into shutterb, a gig platform that connects businesses with smartphone content creators to passionately help articulate and amplify their brand narrative through compelling content starting at $58. With a keen understanding of branding and consumer engagement, Dori excels in bringing businesses a solution that allows them to constantly fuel their feeds with content. Her mission is to empower entrepreneurs and small businesses to leverage the power of storytelling to build meaningful connections with their audiences and drive business growth through impactful content. You can follow shutterb on Instagram @shutterb.co, or visit their website for more information.
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