From the expert: The 7 deadly sins of female entrepreneursMay 14, 2023
From our scholar Shelagh Cummins of The Road to Seven™
Are you ready for your business to take the world by storm?
Hold on to your hats, ladies, because I'm about to unveil the 7 Deadly Sins of Women Entrepreneurs. These are the seven things that I see holding women back every day. And the beautiful thing is that you can shift away from these traps and into your place of greatness.
Sin #1: You are inauthentic.
Let's be real; pretending to be someone you're not is like wearing a pair of shoes that are two sizes too small—it's uncomfortable, and everyone can tell. Running your business as someone you're not is exhausting. It's the fastest ticket to the Crazy Train. Keep it real, ladies! Stay true to yourself and your values and build a business that reflects who you are.
Sin #2: You are undercharging.
Do you want to be known as the discount queen? No, I didn't think so. It's time to charge what you're worth. Your time is valuable—even if your kids don't seem to think so. Your prices reflect your value, your costs, your time, and the costs of running your business. Your price has nothing to do with your worth.
Sin #3: Playing small.
Why settle for being a big fish in a small pond when you can be a killer whale in the ocean? Take risks, step out of your comfort zone, and go big or go home, baby! Whatever you're resisting or avoiding is most like the key to your next level. Making that move should not feel comfortable. Your next level is on the other side of comfort.
Sin #4: Focusing on the minutiae.
Sure, the details matter, but don't get so caught up in the small stuff that you forget the big picture. Remember, Rome wasn't built in a day, nor was your business. So, take a deep breath, prioritize, and keep your eyes on the prize. Yes, you can hire as long as your products and programs are properly priced. Yes, others can help you. When you are lost in the weeds, you won't get through the path.
Sin #5: Fear of failure.
Fear is a natural part of the entrepreneurial journey. But here's a secret, ladies: Failure is just a fancy word for learning. So, embrace those failures, learn from your mistakes, and keep moving forward.
Sin #6: Not trusting yourself.
If you don't believe in yourself, who will? So, channel your inner Beyonce, wear your power suit, and show the world what you're made of, girl! You can handle anything that comes your way. You can handle the highs and you can handle the lows. The only way through is one step at a time. We got you.
Sin #7: Giving up too soon.
You didn't come this far only to come this far. Yes, entrepreneurship is tough, but you're tougher. So, put on your big-girl panties, dust yourself off, and get back in the game. If you can see it, it's possible. You have to believe it will happen.
The business of your dream is just a series of actions away. Together, we can make amazing things happen.
About the author:
Shelagh Cummins is the Founder and CEO of The Road to Seven™—a financing, coaching, and training company that specializes in helping women entrepreneurs who want to reclaim their time while strategically removing themselves from the fulfillment process and building their team, structures, and processes, all while increasing their profits. We create a fulfilling and impactful business that supports your desired lifestyle.
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